A New Venture and a New Look
Project Outline //
TNRG is a big name in Houston development, but when it came to their new multi-facility complex near Houston’s international airport, they wanted a fresh identity that would set them apart. Wide Lens Creative partnered on this project to find just the right identity.
Project Outcome //
After a few iterations, we came up with this clean, modern take on a globe, highlighting their clientele’s ability to use their facilities for easy international access and distribution. The colors and lines represent the shrinking expanse that once separated a now global market. The C shape of the logo stands out, signifying their brand name in an understated way that still demands unmistakable recognition in the market.
*Campaign not managed by Wide Lens Creative