Defining a Company’s New Image
Project Outline //
In 2014, major mortgage lending giant Network Funding did a complete overhaul of their brand. Logo, website, print materials, the whole shebang. We were approached to provide a solution for communicating the essence of their new brand in a video that would live on their home page. The given theme: “Rediscovering the American Dream.”
Needless to say, we were amped. With inspiration from research compiled by Network Funding’s team, we set out to create something that captured the new ethos and direction of the company. Our goal was to inspire clients and revitalize NFLP’s workforce.
Project Outcome //
After months of planning, production, and editing, the project wrapped just in time for their nationwide site relaunch. Their new home page has record low bounce rates and the average visitor sticks around for around four minutes. We’re not taking all the credit, but we think it’s safe to say that video works.